Scottsdale might now be hog heaven. Earlier this month, the city became home to the largest Harley-Davidson dealership in the world when Harley-Davidson of Scottsdale moved into its new 150,000-square-foot, two-story space at 15656 N. Hayden Road.
Although approximately 470 bikes will be on display at any given time—120 on the main floor, 75 out on the patio, and another 275 in the basement—the dealership is more than a showroom for the latest Harley-Davidson models.
In addition to bikes, the dealership includes a Leather and Lace lingerie boutique, a Club Tattoo piercing and tattoo studio, and a 95-seat chapel and multipurpose room for weddings and events (Go-Daddy founder Bob Parsons, who owns the dealership, performed the first wedding in the chapel).
There’s also a 48-seat movie theater in the basement where customers can watch movies, see bike demos, learn about new product releases, and attend seminars.
On the main floor, you’ll find Harley brand clothing, accessories, riding gear, and luggage next to an Arizona-themed photo booth. A gong—the original one used on stage by Blue Oyster Cult drummer Albert Bouchard—sits near the door, waiting to be struck anytime a customer becomes a new member of the hog family.
If you want to look under the bike before making that exciting purchase, seven hydraulic lifts throughout the showroom and in the movie theater allow you to do so without getting down on the ground and straining to look up.
The dealership also features a rumble zone where customers can start various motorcycles and listen to the different exhaust systems on them while an exhaust fan removes the fumes from the room. There is also a separate, enclosed audio room where customers can listen to audio, GPS, and communication systems at full blast without disturbing the rest of the dealership.
Upstairs, in the customer lounge, you can play games in the free arcade, enjoy complimentary Wi-Fi, or sip a cup of Joe from the coffee bar, located next to the outdoor events space that will host bands and DJs on the weekends. An outdoor wash station is also available in the area that allows bikers to clean up after a ride.
Parsons recently told the Phoenix Business Journal that he wanted the dealership to be “a total attraction” that gives people “a reason to come and hang out.”
Sometimes, though, you might have to visit out of necessity, not choice. Harley-Davidson of Scottsdale’s massive new space includes a large, state-of-the-art service department with 16 technician bays, each with two lifts. More good news for Harley owners: the department opens at 7:30 a.m. so you can drop your bike off before work.
Don’t own a Harley but still want to ride? The dealership also operates the second largest rental fleet in the country. All rentals include free DOT-approved helmet, Harley-Davidson rain gear, and 24-hour roadside assistance. Most rentals have unlimited mileage, as well.
Check out the newest attraction in Scottsdale, easy to get to off the Pima 101 freeway and Frank Lloyd Wright Blvd. If you're ready to live near this and many other fantastic nearby amenities, give me a call at the phone number below and we can chat about life in beautiful Scottsdale.
