Scottsdale’s luxury market is known for its desert landscapes, high-end architecture, and resort-style amenities. But it’s also becoming increasingly attractive to buyers outside the United States. For those looking to invest, relocate, or purchase a second home, Scottsdale offers a mix of value, climate, and lifestyle that checks a lot of boxes. As interest from abroad grows, sellers and agents who understand how to market properties effectively to this audience can stand out in a competitive space. Appealing to international buyers in Scottsdale real estate requires more than just a good listing, demanding a thoughtful approach that considers language, logistics, and lifestyle.
Determine What International Buyers Are Looking For
Buyers from outside the U.S. often have different priorities than local buyers. While location, layout, and finishes still matter, international clients may focus more on things like security, proximity to airports, and ease of maintenance. Many are looking for turn-key homes that can be managed remotely. Others want investment properties that offer long-term value and rental potential.
For luxury buyers, high-end finishes, modern amenities, and a sense of privacy are often non-negotiable. Think smart home systems, resort-style pools, high-end appliances, and gated access. Features like guest casitas, home offices, and flexible indoor-outdoor spaces also stand out.
Homes that come fully furnished or include designer touches tend to appeal to international buyers who want to simplify the process. Many prefer to avoid long renovation timelines, especially when managing the purchase from another country.
Focus on Visual Presentation
High-quality photography and video walkthroughs are essential for any luxury listing, but they’re even more important when marketing to international buyers who can’t easily tour the home in person. These visuals serve as the first impression, and sometimes the only one a buyer gets before making an offer.
Drone footage is especially effective in Scottsdale. It showcases the unique setting, nearby golf courses, and views that make each property stand out. Virtual tours that allow users to “walk through” the home room by room provide context and confidence.
Professional staging also plays a key role. Homes that are furnished with clean, modern style show better in photos and create a stronger emotional connection. The goal is to help the buyer picture themselves living in the space, even if they’re seeing it from across the world. When targeting international buyers in Scottsdale real estate, every image and video should reflect the lifestyle the home offers.
Provide Clear, Detailed Information
Transparency is crucial when dealing with buyers who aren’t familiar with local processes. A strong listing package should include floor plans, a detailed features list, and clear property descriptions. Information about HOA fees, utilities, and maintenance should be readily available.
It’s also helpful to provide information in multiple languages if possible, particularly for regions showing increased activity in Scottsdale’s market, such as Canada, the U.K., and parts of Asia. Even if a buyer speaks English fluently, having a translated brochure or overview demonstrates a thoughtful and inclusive approach.
International buyers often work with advisors or consultants who assist with legal and financial matters. Having documentation ready and formatted clearly helps speed up those discussions and supports smoother decision-making.
Highlight Scottsdale’s Global Appeal
When marketing to a global audience, it’s important to highlight what makes Scottsdale a smart investment beyond the individual property. This includes pointing out things like:
- Year-round sunshine and mild winters
- Proximity to world-class golf, spas, and outdoor recreation
- A strong healthcare system and access to top-rated medical centers
- Phoenix Sky Harbor International Airport, which offers direct flights to several major cities abroad
- A favorable tax climate compared to many other destinations
These points help build a case for the home and the location itself. Many international buyers are comparing multiple U.S. markets. Framing Scottsdale as a balanced choice for both investment and lifestyle can help tip the scale in its favor.
Work With Internationally Experienced Professionals
Navigating international real estate transactions requires knowledge of additional rules and best practices. It helps to work with agents, attorneys, and escrow professionals who have experience with cross-border deals.
Understanding how to handle currency exchange, international wire transfers, and foreign buyer documentation is essential. So is the ability to clearly explain steps like title transfer, FIRPTA withholding, and financing requirements (for buyers who are not paying in cash).
Buyers may also have questions about visa options, long-term stays, or rental regulations. While these topics fall outside the scope of real estate services, it’s helpful for sellers and agents to have trusted professionals on hand who can provide guidance.
Be Flexible With Communication
Time zone differences and travel schedules can make communication more challenging. Being responsive—and flexible—is key when working with international buyers. That may mean conducting calls late in the evening or early in the morning, depending on where the buyer is based.
It’s also a good idea to establish one consistent point of contact, whether that’s the listing agent or a member of the support team. Consistency and clear updates reduce confusion, especially when multiple parties are involved.
Appeal to Both Use and Investment Value
Some international buyers plan to use the home as a vacation residence or seasonal getaway. Others may view it as a long-term investment. The strongest listings appeal to both perspectives.
If a home could generate strong rental income during the months it’s not in use, that potential should be included in the listing materials. Details about short-term rental regulations, HOA restrictions, and seasonal rates help buyers make decisions based on both lifestyle and financial return.
For homes located in resort-style communities or near top golf courses, the dual benefit of personal enjoyment and rental opportunity is especially compelling. Buyers may plan to use the home for a few months each year and rent it out the rest of the time.
By including these details, sellers can help international buyers in Scottsdale real estate see the full scope of what the property offers, including its long-term value.
Put the Lifestyle Front and Center
Luxury buyers from abroad are often drawn to Scottsdale not just for the real estate, but for the lifestyle. That includes golf, hiking, spa retreats, fine dining, and art galleries. The best marketing strategies go beyond the home to paint a picture of what life looks like in this corner of the desert. Highlighting nearby golf courses, restaurants, and wellness resorts gives buyers a feel for the experience. So does pointing out views, outdoor living spaces, and home features like saunas, pools, and built-in grills.
Global Reach Starts With a Strong Local Foundation
Selling to international buyers in Scottsdale real estate requires understanding what drives global interest and how to speak directly to those needs. The Matheson Real Estate Team brings local expertise with a global perspective, helping sellers position their properties in ways that appeal to both domestic and international audiences. From strategic marketing to transaction support, their approach is designed to build confidence at every step. If you’re ready to attract buyers worldwide, connect with the Matheson Real Estate Team today.
*Header image courtesy of Pexels
